Fusion Design Created a Futuristic Look

The client wanted a futuristic design to complement the "That was then, this is next" brand promise for their state-of-the-art gyroscopic radiosurgery device. Replacing the  traditional designs requiring a radiation bunker and live radioactive sources, the new design has built-in shielding that makes radiosurgery feasible for point-of-care delivery at satellite facilities, physician offices and ambulatory surgery centers. The client wanted an aesthetic design to instantly reveal that this is a revolutionary new approach to non-invasive cancer treatment which is  specifically designed for streamlined treatment of brain tumors and conditions of the head and neck.

Fusion Design design example for industrial design and product ideation

The client looked to Fusion Design for industrial design and product ideation, selection of materials and finishes, mechanical design, and prototyping. They took advantage of our extensive experience with complex medical instrument designs to develop their revolutionary new product.  We created the look and feel, the color scheme, as well as the background lighting. We used a blue light for a darkened environment and indirect lighting to make the design glow. At Fusion Design our teams are a blend of industrial designers and mechanical designers, ensuring that the product will look “really cool” and can be readily manufactured and serviced.

Built for Transformation

The Zap Surgical team has pioneered the field of radiosurgery and wanted to transform traditional procedures and treatments. We helped bring those dreams to life. 

Fusion Delivered a Practical Implementation that Satisfied Complex Requirements

The system was massively complex with a very large cast metal structure, racks of computers, meters and meters of cable, and a lot of fasteners. Using common materials, we created an exotic, futuristic system appearance. Finishes and details served the aesthetic look as well as functional uses. For example, panel detail and finishes look modern and exotic and also  provide necessary air cooling. Every inch has been carefully planned and developed including using captive fasteners to ensure that sensitive internal areas are protected during assembling and service of the unit.

The sheer size and shape added manufacturing complexity. Particularly,  the manufacture of such a large sphere was intricate and difficult. The large devices extend two to three feet below the surface of the ground. We were able to make the device look attractive and keep it manufacturable and serviceable.